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why use professional video? 95

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Video content is a valuable asset. In fact, by 2014, 90% of all internet traffic is expected to be made up from video content. But getting people to sit through your videos can be challenging, considering 33% of viewers say “no thank you” and move on after watching just 30 seconds. 44% lose interest and leave at the 1-minute mark, and 60% bail on your video after 2 minutes.

It’s worth pointing out that an organisation’s video content is an expression of that brand and should reflect those values in terms of quality and creativity. If you received a video from BMW or Sony, you would expect it to have the same production values as their products.

A poorly conceived and executed video will do more harm than good. All content is judged on presentation, production quality, style, and the valuable information it provides. What this tells us is that your film must be engaging to maintain your audience’s attention.

Only an experienced filmmaker knows how to put that quality on the screen.

Mediapool will handle everything from generating an idea, to managing the production and post-production process, through to final delivery of content. Our directors, crews and editing techniques quite simply produce better results than other companies. With over 30 years experience in the TV and video industry we can help guide you through the process allowing you to focus on your core business.

For more information, please contact Andrew Herring: andrew.herring@mediapool.co.uk

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